Topic: Social Media Management Tools

There is so much more to social media than just updating, posting and linking onto your accounts. All the behind the scenes management can really help you make your page and accounts thrive in such a social media savvy world. From sites that can help you manage your posts to giving you statistics of who likes your page. There is so many different types of management.

The first types of management pages that I really know about are sites that allow you to schedule your posts and tweets that make it so you don’t have to be constantly updating your sites. This is nice if you have a busy week, are out of town or have several accounts to manage.

According to Mashable.com they chose the Top 5 Social Media Management Tools that can help make your life easier.

1. TweetDeck – this allows you to manage all your personal social media profiles. Allows you to connect across Twitter, Facebook, MySpace, LinkedIn, Foursquare and Google Buzz. You can update all or just a few with the same status at one time.

2.  CoTweet – great for small businesses or divisions of larger businesses that spread social media duties among team members and have a customer service approach to engagement.

3.  HootSuite – small to medium-sized businesses that have one or two dedicated social media managers. Allows you to add five networks to all monitor at the same time.

4. SpredFast – this is specifically for agencies managing social media for several companies with high ROI demands. It has a lot of analytics which is a big advantage over other tools.

5. Engage121 – franchised companies looking to maintain consistent messaging while giving local branches a hand in social media should use this. It’s the best in its class at encompassing monitoring, broadcasting and engagement.

“The Econsultancy/Responsys 2013 Marketing Budgets survey recently revealed that 38% of companies will be increasing their investments in Social Media Management Systems this year, and 62% will increase their social media investment.”

As you can tell, social media is prevalent in todays industry and organizations are taking it seriously to make their mark online.

These tools will be very beneficial to any company trying to grow using social media. If you can stay on top your social media and know what your company demographics are, you are sure to be just fine.